The most important step you can take is simply deciding it’s time to act. Because here’s a fundamental truth:
Transformation doesn’t happen without a decision. Really, that’s what sales are all about at its core: helping others make a decision. And you can’t do that if you haven’t decided for yourself that you want to reach for your personal definition of “more.”

That’s what I’ve designed this book to help you do—to decide that you are going to say yes to yourself, start acting on that feeling that won’t go away and pursue your purpose. I know it might sound scary and like a lot of work, but the great news is that all it takes to reach for your “meant for more” is getting clear on the value you offer and shifting the way you think about sales. Once you’ve opened your mind to what’s possible, you can use the proven structures I outline in this book to support your success. I have spent the past two decades developing the Meant for More Formula, which systematizes simple mindset shifts and practical strategies and helps you reliably create transformation for yourself and for others. When you use the formula to start crafting irresistible offers, you invite more freedom and rewards into your life, and into the lives of the people you help, whether they are your kids, friends, partner, family, or clients. In other words, you show the universe that you mean business. That’s when unseen forces come to your aid.
I’ve personally experienced this and been witness to this kind of invisible assistance helping thousands of mission-driven go-getters—and all they had to do to jump-start this process was making a decision to start on the journey to more.

The Meant for More Formula is for you if:

  • You know deep down inside that you have so much more to offer the world.
  • You feel like there’s something standing between you and greater success and fulfillment.
  • You have years of experience in your field and you want to help others who are just starting out.
  • You’ve cracked the code on something others struggle with, and you want to help others with what you’ve learned.
  • You’re tired of being the best-kept secret in your field.
  • You’re already in business for yourself and people love you . . . but they rarely buy from you.

This proven formula teaches you how to sell yourself and your one-of-a-kind gifts to the people you were meant to help and reap the rewards that come when you stop giving away your gifts for free—and to do it in a way that isn’t remotely sales-y, pushy, or icky. If you take the ideas in this book to heart, rewire your thinking, and implement these systems, it’s like flipping a switch—knowing the Meant for More Formula will help erase any traces of fear or distaste of selling right out of your mind. Suddenly, making your offer to people becomes an honorable thing to do.

Something you do without any angst or dread. Something you even look forward to, because you can simply let the structures I teach do the selling for you, while you get to be your authentic, heartfelt, generous self.